Quick reorder is a feature we developed with the belief that we could increase our customers ordering behaviour and also use as a base in which to message customers suggesting they might like to reorder last weeks meal "Fancy Pizza Pilgrims again?".
We first ran a very simple MVP experiment using current design patterns to quickly test the impact of reorder, which was a positive test. So then we iterated to create a slightly nicer interface for the feature but making minimal changes to the UX. Finally we have a further iteration planned with a much cleaner and more though out user experience.
We believe that if we can make it easier for our more habitual customers to reorder previous orders then we will see an increase in frequency, speed of conversion and overall retention.
Metrics to impact
- Order frequency
- Retention rate
- Restaurants are bound by order location so it is difficult for us to prompt users outside of the app to reorder.
- Restaurants are bound by opening/accepted order times so it is difficult for us to promote reorders anywhere other than the restaurant menu in an open zone.
- When we update menus items can be removed therefore either creating "missing" items within an order or making a reorder invalid.
- [user A] When I am trying to place the same order as I've previously ordered, I want it to be quick and seamless, so I can order my food as easily as possible.
- [user B] When I am trying to place a similar order as I've previously ordered, I want to be able to easily select some of the items I ordered, and add new items to my basket, so that I can order my food as easily as possible.